Advertisement Plan Outline (draft)

Advertisement Plan:

general to specific, templates to follow

General

-Identify both on-campus and Upper Cumberland community groups that have the potential to establish direct connections in terms of common interest in the film festival (on-campus groups may include certain courses/majors)

-Utilize various media to advertise and elicit involvement/attendance for the film festival

Specific

- Flyers to be posted around campus and/or community advertising the film festival in two ways:

1. advertising the film festival itself
2. advertising individual films (certain films to be marketed especially to the identified groups above)

- Press release to the campus newspaper, the Oracle, and possibly other publications in the community, describing the film festival and its goals

- Tech announcement to be made on the university’s main page, possibly the same text as above pres release

- Announcement to be made on TTU’s radio station (?)

Method

- Organize volunteer(s) to carry out plan under the instruction of TTU faculty members

- Techniques will include:

1. Email – contacting professors of courses that may find relevant connections to coursework, contacting leaders of groups (for example, TTU athletic groups) that may also find such connections to the film festival’s content
2. Obtaining permission for paper marketing (stamps for flyers in the UC, dorms, and other campus buildings)
3. Other – electronic methods (webpage announcement, radio announcement, discussion with Upper Cumberland community groups)

Templates

- Standard template for film festival flyer(s): several should be designed and volunteers should have options/input between them

- Template(s) for individual films

- Standard Email for professors and on-campus groups

- Announcement/press release template (volunteers should also have input)